Some of my Clients
Marcel Schröder
SEO consultant based in Berlin
with 15 years of experience.
“Study the data,
then trust your gut”
My SEO & Performance Services
Helping Companies Scale
International SEO
Helping industry leaders and emerging innovators grow their organic presence
Content Growth
Driving scalable organic growth for B2B and B2C with a dedicated freelancer team
Interim Team Management
Building and leading performance teams for agencies, enterprises, and startups
Analytics Setup
Implementing scalable tracking solutions with GA4, Piwik Pro & more
Reports & Dashboards
Creating data-driven reporting structures for better decision-making
AI & SEO Tech Consulting
Ensuring websites are technically optimized for AI-first search engines
Case 01:
– International SEO & Growth
2018 – 2021
Key Results
500 %
SEO visibility
increase in DACH
300 %
organic traffic growth
year over year
Role & Actions
- Embedded Freelancer DACH (2018-2020) and Global SEO (2019-2021)
- Created 100+ B2B articles and led the global rollout of landing pages
- Optimized B2C SEO for high-impact event industry keywords
- Implemented technical SEO improvements with a dedicated dev team
- Built dashboards to track global KPIs during COVID-19
- Supported A/B testing initiatives, GA4 setup, and SEA campaigns
Case 02: Gummy Bear Manufacturer – International Analytics Setup
2020-Present
Key Results
100 %
successful transition from
Google Analytics to Piwik PRO
30 +
countries entities enabled
with consistent tracking
Role & Actions
- Global Analytics Consultant developing a scalable analytics framework
- Consulted on choosing the best alternative to Google Analytics
- Implementing the global Piwik PRO tracking setup for the headquarters
- Establishing tracking for the .com, marketing campaigns, and online shops
- Providing support & training to country teams to maximize analytics insights
Case 03:
– International Content Creation
2019-2024
Key Results
€13 Million
in ad value from
organic traffic on contents
1 in 5
visitors driven by SEO content
resulted in a purchase
Role & Actions
- Freelance Team Lead SEO at Moccu
- Created an SEO information architecture to improve visibility
- Led the SEO framework for 250+ contents, ensuring alignment with UX
- Consulted on the global rollout setup for consistent optimization
- Implemented data-driven reporting, dashboards, and SEO optimizations
Case 04:
– SEO, AI & Performance Marketing Growth
2023-Present
Key Results
2.500 %
growth in AI traffic,
leading to higher conversions
1.300 %
ROI in paid traffic campaigns
Role & Actions
- Embedded online marketing freelancer, focusing on SEO, analytics & paid traffic
- Managing Google Ads, SEA, Display, and Reddit campaigns
- Consulting on SEO and AI traffic growth
- Collaborating with Sales to drive lead growth
- Implementing GA4 setup and creating dashboards to track growth metrics
Talks, Articles & Podcasts
MUC.KI 2026 – Learnings from AI monitoring to make brands more visible in AI >>
Search’n’Stuff Antalya 2025 – How to build your own ChatGPT Monitoring Tool >>
UX Camp Europe 2023 – Keyword Research: SX for the Win >>
UX Camp Europe 2022 – Information Architecture for Winners >>
Useful Clicks – Der SEO & UX Podcast >>